Addison Rae Net Worth

Addison Rae was virtually unknown in 2019, yet she has rapidly become one of the wealthiest social media celebrities. 

Her acting contract with Netflix, makeup line, music ventures, and massive TikTok and Instagram followings have contributed to her success. 

Like other media stars, Addison monetizes her celebrity by partnering with major brands, earning millions along the way. 

This article analyzes Addison’s income sources and provides estimates of her 2023 net worth across her media, entertainment, and business pursuits.

Addison Rae’s net worth and revenue streams

Rae’s current net worth stands at an estimated $20 million and counting. She epitomizes how ordinary teenagers can transform into multi-millionaires almost overnight on TikTok with the right viral formula.

She first exploded onto the scene in 2019, amassing over 80 million TikTok followers and becoming the platform’s highest-paid personality by 2020 with $5 million in earnings. She surpassed top earner Charli D’Amelio by $1 million that year. 

In 2021, Rae’s annual income soared to $9 million. The bulk of her fortune stems from brand sponsorships, merchandise sales, and entertainment deals. She leveraged her TikTok fame to build massive followings on Instagram (78 million), Facebook, and YouTube as well. 

Dancing videos launched her to stardom initially. But she has since expanded into music with her 2021 single Obsessed and acting with a leading Netflix role that earned her a low six-figure salary. 

Addison Rae’s fame has sky-rocketed in recent years (Source: Insider)

Similarly, she made $8.5 million directly from TikTok sponsorships and content in 2021 – second only to the D’Amelio sisters. On podcasts, she’s provided glimpses into TikTok’s monetization potential – claiming the highest offer she’d heard for a single branded TikTok was $90,000. 

She earns nothing from general posts, only sponsored content. Reports suggest she now makes $65,200 per sponsored TikTok.

Beyond TikTok, Rae generates significant earnings from other social media and endorsements. Her Instagram following and high engagement earn her an estimated $156,000 per sponsored post based on influencer marketing calculators. 

Furthermore, Rae co-hosts a Spotify podcast with her mom, boosting her income. She also has lucrative deals with Pandora, American Eagle (earning the brand $4 million+ in 2020 through her promos), and more.  

Addison Rae’s deal with Netflix

Rae, the TikTok phenom boasting over 80 million followers, recently inked a monumental multi-picture deal with Netflix on the heels of her successful acting debut in He’s All That.

The streaming giant’s vote of confidence positions the 20-year-old as a burgeoning force in Hollywood. After He’s All That drew an estimated 55 million views in its first month, Netflix moved quickly to lock in Addison’s talent.

She will star in multiple upcoming films for the platform and serve as an executive producer with creative input. The deal fulfills a lifelong dream for her and allows her to further hone her acting skills. 

Addison Rae in ‘He’s All That’ (Source: The Hollywood Reporter)

And for Netflix it secures the talents of Gen Z’s biggest star and a proven audience magnet among the coveted youth demographic. The partnership underscores her unique crossover abilities from social media fame to mainstream entertainment success. 

Netflix likely envisions her amassing an engaged fanbase comparable to youth-oriented stars like Zendaya and Dwayne Wade. She boasts unparalleled influence and potential at just 20, with over 78 million Instagram followers. 

This deal cements her ascent from teenage TikTok dancer to prominent multi-hyphenate Hollywood talent. As Addison stated, starring in one Netflix film felt like a pinch-me moment. 

Now, leading future films for the world’s most extensive streaming service feels nothing short of a fairytale. The deal gives her an enviable platform to rapidly ascend the ranks of young Hollywood while delighting her legions of digitally-native fans.

Addison Rae’s beauty brand and other ventures

Rae has aggressively expanded her commercial empire beyond social media into merchandise, music, acting, and the beauty industry. In 2020, she co-founded Item Beauty, a Gen Z-oriented cosmetics line targeting her digitally native audience. 

Item Beauty launched six products priced from $12-22, focused on highly shareable formulations like jelly eyeshadow.  

She serves as Item Beauty’s chief innovation officer and co-owner alongside Madeby Collective’s incubator for influencer brands. Her hands-on role in developing formulations and products underscores her savvy business instincts guiding her multifaceted rise to fame. 

Addison Rae promoting her beauty brand Item Beauty (Source: Voir Fashion)

The brand represents only one piece in her commercial portfolio, spanning merchandise, podcasting, entertainment, and more. In 2022, she further diversified by launching a line of fashion dolls with Bonkers Toys. 

She describes the dolls as inspired by her childhood dreams of spearheading a toy brand. The line exemplifies Addison ‘Rae’ Easterling shrinking her digital stardom into tangible products her Gen Z audience can embrace.  

Most recently, in 2021, she founded a perfume label, Addison Rae Fragrance. Her inaugural scent AF embodies aspirations to transcend her social media fame into a lifestyle and beauty magnate. 

At just 21 with over $20 million in earnings, she boasts the business savvy and vision to expand her commercial footprint beyond digital content rapidly. Item Beauty, her toy line and now a fragrance brand, cement her diversified portfolio and unspecified ambitions within beauty, merchandise, and entrepreneurship.  

Addison Rae in new horror flick

Rae continues her budding acting career by diving headfirst into the horror genre with a critical role in director Eli Roth’s gruesome new slasher film Thanksgiving. This marks a significant departure for the typically bubbly TikTok superstar known for upbeat dancing videos. 

In Thanksgiving, she plays Gabby – a popular high school girl harboring a dark secret. From the ominous trailer, it seems likely Gabby will meet a grisly fate throughout the holiday-set rampage. 

The film was released on November 18th, just days before Thanksgiving, priming audiences for bloody chaos. Reviews praised the movie as a “really fun, bloody slasher flick” capturing Eli Roth’s trademark excess. 

For Rae, the edgy role signals her eagerness to expand her range beyond the high school rom-com populated by TikTok creators. This follows her breakout Netflix hit He’s All That, as well as signing a lucrative multi-picture deal with the streamer.  

Thanksgiving plants Rae firmly in Final Girl territory – leagues from her cute song-and-dance persona. Bursting blood bags and panicked hiding from a masked murderer eclipse glamorous selfies. 

But through traversing the horror genre, she continues exhibiting serious acting chops and flexibility.