Celebrity
Alex Cooper Net Worth
Alex Cooper’s podcast ‘Call Her Daddy’ has made her one of the most prominent voices in podcasting today.
Alexandra Cooper, known as Alex Cooper, is an American podcaster best known as the creator and host of the popular Call Her Daddy comedy and advice podcast.
With over 1.5 million YouTube subscribers and 100 million downloads, Call Her Daddy has made her one of the most prominent voices in podcasting today.
At just 27 years old, her unconventional path and bold persona have led her to become an influential figure in media who continues to grow her podcasting empire.
In this article, we take a closer look at Cooper’s background and the success of her hit podcast and examine her current net worth. Read on to learn more about her career, podcast, and total net worth.
Alex Cooper’s net worth and initial venture
Cooper has built an impressive net worth of $30 million primarily through her massively popular podcast, Call Her Daddy.
After debuting the podcast in 2018 with co-host Sofia Franklyn, it was quickly acquired by Barstool Sports, which gave the young podcasters greater resources and distribution.
However, the partnership with Barstool turned turbulent in 2020 when contract renegotiations led to a falling out between the two friends and co-hosts.
While the details remain vague, she continued Call Her Daddy as sole host and left Barstool to sign an exclusive deal with Spotify in 2021. It was a huge milestone that established her among the highest-paid women in podcasting.
Alex Cooper for the launch of Cosmotrips (Source: PEOPLE)
With over 1.5 million YouTube subscribers and 100 million podcast downloads, it’s clear why Time Magazine called her “arguably the most successful woman in podcasting.”
Beyond just her income, she has built Call Her Daddy into a multimedia brand and her persona into a phenomenon.
Tackling topics from sex advice to mental health with irreverent humor, she has garnered a loyal audience that identifies themselves as the “Daddy Gang.”
As she continues to grow her show and expand her content in the years ahead, her net worth is likely to rise rapidly as well from the initial success of her bold and brash podcasting career.
Alex Cooper’s three-year deal with Spotify
Cooper signed a massive three-year $60 million exclusive deal with Spotify for her hit podcast Call Her Daddy in 2021. This established her as one of the highest-paid women in the podcasting industry.
The Spotify deal took Call Her Daddy exclusively to the platform starting in July 2021, with all existing and new episodes only available on Spotify. It also includes future episodes of the podcast as well as new exclusive projects that Cooper is developing.
Since moving to Spotify, the podcast has continued to grow as one of the most popular podcasts on the platform. Spotify CEO Daniel Ek credited her podcast as a key driver in increasing engagement, especially among younger female listeners.
Alex Cooper and Miley Cyrus met while doing an episode for ‘Call Her Daddy’ (Source: Barstool Sports)
The podcast also benefits musical guests through huge streaming spikes after appearing. Artists like Anitta, Madison Beer, John Legend, and John Mayer have seen their Spotify streams jump over 100% after being featured on Call Her Daddy.
With high-profile celebrity guests, controversial topics delivered with her bold style, and a loyal fanbase dubbing themselves the “Daddy Gang,” She leveraged her podcast’s momentum into an exclusive Spotify deal.
As she develops new content and continues engaging massive audiences, Cooper’s $60 million Spotify deal looks to be a smart bet by the platform.
Alex Cooper’s ‘Call Her Daddy’ is now available on all platforms
After over two years as a Spotify exclusive podcast, Cooper’s smash hit Call Her Daddy is now available across all major audio platforms.
As of January 2024, the audio version of her show has launched on Apple Podcasts, Amazon Music, iHeartRadio, and more. This expands the distribution after Spotify had exclusive rights since her $60 million deal in 2021.
While Spotify will continue to have exclusive video rights to new Call Her Daddy episodes, the audio will now be available widely due to popular demand from her loyal fans.
She expressed excitement that more listeners across platforms can now easily access older episodes and share them with friends.
Past episodes launched on other platforms on January 30th, with the first new cross-platform episode featuring guest Heidi Klum premiering on February 1st.
This marks a shift in strategy for Spotify as the company moves from spending heavily on podcast exclusives to maximizing the off-platform monetization potential for its top original shows.
With over 100 million downloads beforehand, the distribution of Call Her Daddy across all audio platforms will likely introduce Cooper’s bold, sex-positive style to many more new listeners.
As one of the most successful women in podcasting with a massively engaged audience, she continues growing her multimedia “Daddy Gang” brand wherever her fans are listening.
Alex Cooper launched a media company in 2023
In 2023, Cooper took her media career to the next level by launching a new company aimed at Gen Z audiences alongside her fiancé Matt Kaplan.
Named Trending, the venture serves as the parent company for her massively popular podcast as well as Kaplan’s production firm ACE Entertainment.
Under the Trending umbrella, Cooper and Kaplan plan to invest in and develop new scripted and unscripted content, events, e-commerce, and community building focused on the Gen Z demographic.
This includes launching a subsidiary called The Unwell Network to house new podcasts and digital shows.
Alex Cooper with Matt Kaplan (Source: PEOPLE)
Initial talent signings to The Unwell Network include internet personalities Alix Earle and Madeline Argy, with Cooper and Kaplan planning additional creator announcements this year.
The company also has an ad sales and distribution partnership with Spotify for its shows. Cooper cited her close connections with young listeners and desire to elevate Gen Z voices that push boundaries and defy stereotypes.
Alongside Kaplan’s production expertise, Trending allows her to curate experiences and content aimed directly at the independent, resourceful Gen Z generation she knows so well.
With hits like Netflix’s To All The Boys I’ve Loved Before franchise, and Cooper’s smash podcast, which draws millions of downloads per episode, the engaged young audience and creative chops brought by this power couple appear perfectly primed to grow the trend into a Gen Z media force.