Avani Gregg Net Worth

Avani Gregg is a famous American social media influencer who first ascended to fame on TikTok, where she posts dances, lip-syncs, and comedic videos for over 50 million fans. 

She was born in 2002, and now, at 21 years old, she has since expanded her influencer career, starring as Gemma in the popular web series Chicken Girls and securing partnerships with brands like Hollister. 

With tens of millions of followers across social media platforms like TikTok and Instagram, promotional collaborations, and acting gigs, she has amassed an impressive net worth. This article will discuss her income sources and the business savvy that has led to financial success at a young age.

Avani Gregg’s net worth and social media earnings

At just 21 years old, Gregg has already amassed a spectacular net worth of $4 million, primarily through her social media success on platforms like TikTok and Instagram. 

Her fame and earnings power began to skyrocket in 2019 when her viral TikTok makeup transformation video earned her the nickname “Clown Girl.” She quickly joined the elite social media collective The Hype House alongside creators like Chase Hudson and Charli D’Amelio. 

Avani Gregg has a massive social media following (Source: National Today)

Today, Gregg boasts over 50 million followers across TikTok and Instagram. On TikTok alone, she has over 41 million fans, which allows her to command between $12,000 and $21,500 per sponsored ad or post, thanks to her strong engagement levels. 

With over 4,500 TikTok posts to date, these brand deals are likely her biggest source of revenue. Industry estimates suggest her TikTok channel earns around $3,000 per month just from sponsorships.  

On Instagram, where Gregg has 9.3 million followers, she earns an estimated $6.19 million annually. Her 1.0% engagement ratio is above average for major influencers, letting her charge brands up to $3,500 for every 1,000 Instagram followers she promotes. With fame and followers still rising rapidly, her $4 million net worth at 21 is likely just the start.

Avani Gregg also earns from endorsements and other ventures

Gregg’s massive social media following has attracted numerous high-profile sponsorship deals from brands eager to leverage her influence. She’s been sponsored by major fashion labels like Dolce & Gabbana, Hugo Boss, L’Oreal, and Marc Jacobs. 

Considering how Gregg is still in her twenties, these lucrative endorsements will likely continue fueling her wealth for years to come. In 2022, GQ reported she earned $4.75 million, ranking her as the 4th highest-paid TikTok creator globally, thanks largely to sponsorships.  

Likewise, seeking to transform her online fame into branded products, Gregg plans to launch her own makeup and cosmetics line for fans. She also operates an online shop called That’s Avani’s, selling apparel featuring her signature looks.

Avani Gregg is a well-known social media influencer (Source: Sportskeeda Wiki)

Additionally, Gregg partnered with Skechers on a fashion sneaker collection. Expanding into fashion and merchandise provides new income streams beyond sponsored social media posts.

She also leverages writing projects as another monetizable talent. In 2020, she announced an upcoming memoir to be published by Gallery Books. More recently, she wrote an autobiography published by Simon & Schuster.

 Book deals like these allow her to earn from her experiences and connections while engaging with fans. Gregg is not only a top social media earner but a budding entrepreneur capitalizing on her influencer fame in multiple ways. 

Her business ventures, from makeup to merchandise to books, demonstrate savvy and skill in cultivating a multi-dimensional personal brand.

Behind Avani Gregg’s other online appearances

In 2019, seeking to expand her influencer network, Gregg joined the elite social media collective The Hype House. Based in Los Angeles, it included many top TikTok stars like Charli D’Amelio, Chase Hudson, and Daisy Keech. 

Collaborating with other creators grew her audience and opportunities. She then leveraged her online popularity to break into acting in 2019. 

She was cast as the character Gemma during Season 6 of the hit teen drama web series Chicken Girls, produced by Brat TV for YouTube. Starring alongside Annie LeBlanc and Hayden Summerall increased her visibility.

Avani Gregg in the teen drama web series ‘Chicken Girls’ (Source: Distractify)

Gregg also hosts her online talk show, Here For It, which launched in late 2020. Aired on Facebook Watch, the program features her providing advice and discussing issues affecting her young Gen Z fanbase. 

Hosting gives her a way to connect with fans personally. From joining elite creator collectives to acting gigs to hosting, Gregg has constantly expanded her personal brand and impact across social media platforms. 

Leveraging her #clowngirl fame on TikTok into these additional online appearances and ventures has been key to her financial success and influence.

Avani Gregg was previously a competitive gymnast

Before exploding in popularity on TikTok in 2019, she had spent years diligently training as a gymnast with ambitions of reaching the elite level of the sport. As a high school student growing up in Brownsburg, Indiana, she competed at Level 10 – the highest junior designation in women’s gymnastics. 

Her immense talent and dedication led her to set her sights on ultimately qualifying for the Olympic Games. She took online high school courses to accommodate her intense 4-hour-a-day gymnastics practice schedule during the week.

Avani Gregg used to be a level 10 gymnast (Source: WordPress.com)

However, Gregg’s Olympic dreams came to an abrupt halt in 2019 when she suffered a severe back injury at 16 years old. The stress fracture forced her into early retirement from the grueling sport that had been the primary focus of her athletics for most of her young life.  

With competitive gymnastics no longer an outlet, she turned to expressive makeup art as a new creative hobby while stuck at home recovering. She quickly leveraged her artistic talent and passion into viral TikTok fame, showcasing dramatic makeup transformations.

In just a few years, Gregg successfully transformed herself from a rising gymnastics star to one of TikTok’s biggest Gen Z influencers. Though her path drastically changed after injury, her competitive spirit, resilience, and creativity are evident in both her record as an elite gymnast and her current success as a multimedia content creator and entrepreneur.