Brooke Monk Net Worth

Brooke Monk is a social media star who has made a name for herself on TikTok. With over 30 million followers, her dance and lip-sync videos have struck a chord, especially with younger TikTok users. 

Since joining TikTok in September 2019, the platform has been instrumental in skyrocketing her to fame. Riding high on her social media success, Monk’s net worth has steadily climbed over the past couple of years. 

In this article, we take a closer look at her income sources and the assets she accumulated at a young age. With plenty of potential ahead of her, there is no telling just how high her net worth might reach.

Brooke Monk’s net worth and source of income

Monk has amassed an estimated net worth between $3-4 million as of 2024, impressive for her young age. The primary source fueling this net worth is her massive social media popularity. 

Her crown jewel asset is her TikTok account, which has an astonishing 31.3 million followers. Industry average TikTok sponsored posts range from $2-$4 per thousand followers.

At her follower count, she likely charges between $42,000 and $84,000 for a single branded TikTok post. 

Her YouTube channel contributes significantly as well. Conservative estimates place her annual YouTube earnings at $990,390 per year. However, she likely earns over $1.78 million yearly from YouTube revenue, given her high view counts. 

She also owns her merchandise store, brookemonkmerch.com. The store sells Brooke Monk branded apparel and beauty items. As an influencer and celebrity, she likely sees healthy sales and income from her branded merchandise line.

On the personal expenditure side, details remain scarce. She has gifted her boyfriend his dream $63,280+ Toyota Supra recently. With her rapid financial success, she likely splurges on other discretionary purchases to reward herself.

In totality, TikTok sponsorships, YouTube ad revenue, and merchandise sales have positioned the youthful Monk for continued net worth growth. 

Brooke Monk’s career as a content creator

Unlike many young TikTok stars, Monk was not initially on Musical.ly and only joined TikTok in September 2019. However, she quickly found immense success on the platform.  

Her first TikTok uploads, consisting of dances and lip-syncs, resonated hugely with teenagers and students. Practically overnight, she skyrocketed to fame as one of TikTok’s top creators. 

Within just 5 months, she had accrued over 3 million followers. This TikTok fame boosted her other platforms as well. Her Instagram now sits at a mammoth 4.6 million followers, where she posts lifestyle and personal photos. 

She also began a YouTube channel in July 2019 to supplement her TikTok content. However, her channel struggled initially as YouTube’s algorithm preferred long-form content. 

The introduction of YouTube Shorts changed the game for her. Her subscribers have shot up to over 4.89 million by uploading dozens of shorts. She effectively expanded her influence across multiple platforms.

Additionally, she leveraged her fame into a merchandise line, as stated before. The teenage Brooke Monk has transformed into a multi-platform influencer and entrepreneur in just a few years.

She went from being an ordinary school student to having millions of collective followers and her merchandise. Her meteoric rise as a Gen Z content creator shows no signs of slowing down.

Brooke Monk is represented by WME

In March 2022, teen TikTok sensation Monk, boasting over 30 million followers across platforms, signed with talent agency WME for representation across all areas. 

The signing came after she parted ways with her previous agency, UTA. WME said they aim to expand her business into film, TV, podcasts, and new media – extending her fame beyond social media.

Brooke Monk is a talented social media influencer (Source: Celebwell)

Now, 21Her lip-sync and dance videos continue to resonate with young audiences. She also has over 4 million Instagram followers and 4.89 million YouTube subscribers, where she posts shorts.

Monk’s bio highlights her specialty in short-form comedy videos and her intent to create relatable, family-friendly content. She is also openly Christian – her TikTok includes “Jesus forever,” and her Instagram cites a Bible verse on love. 

With WME’s representation, Monk can leverage her wildly popular TikTok and social media presence into TV, film, and other media. Given her young age, her new management aims to strategically expand her brand and evolve her mainstream celebrity. 

Brooke Monk loves making content for an audience

When 18-year-old Monk posted her first TikTok in September 2019, she had no intentions of becoming an influencer or gaining a massive following. As she told CNBC, she enjoyed creating content and connecting with an audience. 

Now, with millions of TikTok followers and 2.5 billion likes, what motivates her is audience interaction – reading comments, receiving feedback, and having that unknown audience relationship. She creates relatable, everyday content that viewers can bond with.

A key to her social media success has been actively listening to audience feedback and staying grounded in that community. As she said, influencers often get disconnected from followers once they become too famous and less engaged. 

Brooke Monk on Instagram (Source: Instagram)

She strives to keep her content positive, uplifting, and audience-focused. When brands sponsor her, she aims to incorporate products into content she’d normally create if given creative freedom.

The influencer stresses that authenticity is vital – she turns down brand deals if she doesn’t genuinely like the product. She believes that audiences feel more connected to influencers showcasing true daily lives versus forced promotions. 

Fans’ influx of questions about hair and makeup products made her realize her influencer status. But the followers and fame were never the objective initially – it’s always been about her passion for creating content and bonding with an audience through shared connections. 

Maintaining that genuine relationship with her community motivates Monk while on her skyrocketing rise to influencer fame.