Celebrity
Lexi Rivera Net Worth
Everything about Lexi Rivera’s net worth.
Lexi Rivera is an accomplished American YouTube star, actress, former gymnast, and social media influencer with over 5 million subscribers.
She is the sister of popular YouTuber and influencer Brent Rivera. She first gained fame by appearing in videos on his channel. Since then, she has made a name for herself by posting fun vlogs, challenges, and lifestyle content on her successful YouTube channel.
With additional income from brand sponsorships across her social platforms, acting gigs, and merchandise line, Rivera’s Rivera’s channels and ventures continue to grow at an impressive rate.
In this article, we look at how she achieved such wealth and success by age 20.
Lexi Rivera’s net worth, earnings, and expenditures
With over 5 million YouTube subscribers and an additional 26 million followers across Instagram and TikTok, 20-year-old Rivera has become a social media force to be reckoned with.
This immense influence and audience reach has allowed Rivera to accumulate an estimated net worth of $2 million. Most of her income comes from lucrative brand sponsorship deals and promotions using her various platforms.
On YouTube alone, where she posts popular vlogs, challenges, and lifestyle content, Lexi likely earns an average of $18,000 for each non-sponsored video.
However, when collaborating directly with brands, her sponsored YouTube videos can garner upwards of $25,000 apiece.
Lexi Rivera on the thumbnail of one of her YouTube videos (Source: YouTube)
Similarly, each sponsored post on Instagram can bring in approximately $25,000 thanks to her 7 million loyal followers. And on TikTok, Rivera potentially earns up to $21,000 for branded content on top of her usual income.
With millions of views and taps per video or post, brands clamor to partner with her across her channels. As she continues to expand her reach and ventures, her net worth is expected to grow substantially yearly.
When it comes to expenditures, only a little is publicly known. As an influencer and content creator, however, she likely invests earnings into camera equipment, content production, fashion and beauty needs, and general lifestyle costs.
With ambitious video concepts and a thriving personal brand, costs add up. Still, they are easily covered by Rivera’s diversified social media income streams.
Lexi Rivera’s career as an influencer
Rivera has become a bonafide social media superstar and influencer powerhouse, catalyzed by an early start on her brother Brent’s mega-popular YouTube channel.
Though she first gained attention for her gymnastics talent, she has cultivated a thriving online presence across platforms.
Rivera took a break from creating online content around 2012. But she returned triumphantly in 2018, launching her current self-titled YouTube channel, which now boasts over 5 million subscribers.
She began posting vlogs, challenges, and comedic videos with friends, highlighting her bubbly personality.
Additionally, she has leveraged Instagram and TikTok to showcase lifestyle content to over 8 million and 21 million fervent followers, respectively.
Fans love watching her document travel adventures, fashion hauls, dance routines, and collaborations with her inner circle, like the Amp World crew.
She also continues to wow her audience with gymnastics and dance videos exhibiting her athleticism and playful spirit.
Between her YouTube earnings, brand sponsorships, merch line, and acting roles, she has forged an empire by staying true to her authentic self online.
Though she initially stepped into the spotlight through her brother’s channel, Rivera has long since established a vibrant personal brand and flourishing career as an influencer.
Lexi Rivera frequently collaborates with Brent Rivera
Even though Rivera has firmly established herself as an influencer powerhouse through her own YouTube empire, she still frequently joins forces with her brother Brent for engaging collaborations.
This intertwining of their brands generates increased revenue and exposure. After gaining viral fame on Brent’s channel years ago, Rivera made acting cameos and was frequently featured in his videos.
Their on-screen chemistry and sibling dynamic proved hugely popular with viewers. One of her most notable collaborations was starring alongside Brent in the YouTube series Brobot, playing the character Max to Brent’s Gil.
Lexi Rivera with her brother Brent Rivera (Source: Instagram)
However, as Rivera cultivated her successful YouTube channel and amassed over 5 million subscribers, her appearances on Brent’s videos became more sporadic.
Though she built an identity outside of just Brent’s little sister, she still occasionally reunites with him for specialty videos and often performs exceptionally well, given their existing fandoms.
Whether participating in viral challenges together or documenting trips, when the two join forces, it becomes an event for their collective 50+ million followers.
Fans love seeing glimpses of their heartwarming off-screen friendship brought to life on camera. Their collaborations’ resulting views, comments, and engagement allow both Rivera siblings to continue propelling their brands upwards.
Though she no longer depends on Brent’s channel, teaming up ensures Rivera reaches new audiences and continues showcasing different facets of who she is as a creator.
Lexi Rivera grew up in a loving and supportive family
Despite her meteoric rise to fame, Rivera remains grounded thanks to her close-knit family’s unconditional love and support.
She was born in 2001 in Huntington Beach, California, to parents who emphasized strong values and bonding with her three older brothers – Blake, Brice, and YouTube phenom Brent.
Even from a young age, she shared a special connection with each sibling that has only grown over the years.
Though she collaborates most frequently with Brent, given their public creative pursuits, she is adamant she has yet to have a favorite brother in the pack.
As she stated affectionately in a video, she loves all her brothers equally for their role in her life.
Lexi Rivera with all three of her brothers (Source: Facebook)
According to Rivera, her biggest inspiration is her selfless, strong-willed mother who instilled in her children the importance of embracing individuality while radiating positivity.
It’s clear when she highlights her family members on social media just how much their unconditional support means to her success and happiness.
Despite the glamorous perks and privileges now afforded her through life in the spotlight, the family continues grounding her.
She remains the same caring, motivated girl from Huntington Beach who loves entertaining people and counts her relatives as her closest confidants.
Rivera’s rock-solid bond with her parents and brothers enables her to stay humble while flourishing as one of social media’s favorite personalities.