Celebrity
Like Nastya Net Worth
Like Natsya has gained fame on a global scale at a young age of 9.
With over 200 million subscribers on YouTube, Anastasia Radzinskaya, known online as Like Nastya, has become one of the biggest child influencers in the world.
Nastya has built an online entertainment empire at just nine years old that generates billions of monthly views through family-friendly content. Her viral videos have made her one of the highest-paid YouTube stars under 10.
As Nastya continues posting popular videos showcasing the everyday life of an adorable young child, her net worth and influence are poised to grow even higher.
In this article, we take a closer look at the meteoric rise of Nastya and the sources contributing to her already substantial wealth at such a young age.
Like Nastya’s net worth and source of income
Nastya has amassed an incredible fortune at the young age of 9. As of 2023, her estimated net worth is $20 million.
Most of her wealth comes from her massively popular YouTube channels, notably her main “Like Nastya” channel, which boasts over 200 million subscribers.
According to available data, Nastya earns an average of $3.1 million per year directly from her main YouTube channel through Google AdSense revenue and brand sponsorships.
Her secondary channels are estimated to bring in over $100,000 in additional annual income. Outside of YouTube, Nastya also monetizes her over 7 million TikTok followers and half a million Instagram followers through paid brand partnerships.
Her average estimated earnings per individual post run between $1,600 to $2,700 on Instagram and $11,000 to $17,000 on TikTok.
Some reports estimate Nastya’s monthly income to be around $750,000 to $1.5 million, thanks mainly to an uncanny ability to produce kid-friendly content that enthralls young audiences.
Throughout 2023 so far, she has earned an estimated $8.8 million. Financial experts managing her finances have likely placed her wealth into conservative investment vehicles to ensure steady growth over time.
Still, at her current trajectory of viral success, Nastya’s net worth is expected to grow substantially year-over-year, perhaps reaching $50 to $100 million-plus by the time she turns 18.
Like Nastya’s career as an influencer
Nastya has become a phenomenon in the world of influencers for kids. Her meteoric rise to fame began in 2018 when her parents opened a YouTube channel called “Like Nastya” to showcase cute videos of Anastasia playing with her younger sister.
These simple home videos quickly enamored millions of viewers thanks to Nastya’s infectious charm and vibrant personality that shone through.
As the channel took off, accrued subscribers in the millions, and racked up billions of video views, her parents expanded Nastya into a family-run YouTube empire.
They launched supplementary channels like “Like Nastya Show” and “Like Nastya Vlog” to highlight more of Nastya’s everyday life and adventures.
Like Natsya dressed up as gifts with Faye Knightly in the spirit of Christmas (Source: Instagram)
The brand grew from viral videos like her famous pool toy escapades or dressing up as well-known fictional characters.
Now, at just 9, Nastya has evolved into a global sensation boasting multiple YouTube channels with over 300 million total subscribers and 10+ billion views. She earns an estimated 3 million dollars yearly as one of the world’s highest-paid kid YouTuber stars.
Outside of YouTube, she also leverages her fame into branded content on other social platforms like TikTok and Instagram, raking in additional millions each year.
For a girl who has only just entered elementary school, Nastya has displayed once-in-a-generation talent at building an online entertainment powerhouse.
With supportive parents guiding her budding career, the possibilities seem endless for one of the world’s most influential children.
Like Nastya’s video concept and philanthropy
At the core of Nastya’s astronomical success is her video content, which captures childhood’s lively imagination and everyday wonders.
The channel blossomed from her parent’s observation of Nastya’s creativity and self-directed play with toys, essentially filming her in her natural state.
This raw footage of her energetically roleplaying stories and scenarios with dolls resonated widely with young viewers glued to her innate talent for performance.
Now, under the close management of her family, Nastya’s YouTube videos have expanded into an entertaining blend of skits, learning activities, kid-friendly experiments, dress-up adventures, and journeys exploring the world around her.
She collaborates frequently with beloved family members like her younger sister Stacy and father and significant celebrities like Ryan from Ryan’s World.
These videos pull hundreds of millions of views without losing that homemade, personality-driven charm. Beyond her dominant presence across social media, Nastya has also emerged as an inspirational philanthropist for her age bracket.
In 2020, at the peak of her fame, she donated $500,000 to support children battling cancer in her native Russia.
She has also lent her platform to charity concerts for autism awareness and makes an effort to use her enormous reach to draw attention to pediatric health causes.
As the preeminent global child influencer, Nastya interweaves creative entertainment with conscientious messaging – a winning recipe that enchants and uplifts her devoted, young digital audience.
Like Nastya recently landed her first movie role
Nastya is set to voice her first feature film role in the upcoming animated movie Weird Waters. This marks a significant career milestone for the young influencer sensation by expanding her talent into big-screen projects.
In Weird Waters, Nastya will voice the character of Jam, a brave and adventurous neon tetra fish who embarks on an epic undersea journey alongside two best friends.
Like Nastya is all set to appear in her first role on big screen (Source: Facebook)
The movie is based on an existing animated series she was already a huge fan of before landing the role. With Jam’s fun-seeking spirit matching her lively personality, it perfectly fits her voice-acting debut.
Slated for release in early 2025 from independent studio Wada Wada Entertainment, Weird Waters promises to translate the magical world of tropical fish from the hit TV series into a beautifully animated CGI film.
As the zealous fish Jam, Nastya will get the chance to shine by bringing her signature charm and wit to the movie’s uplifting themes of friendship and finding courage within yourself.