Selena Gomez Net Worth

Selena Gomez‘s journey to fame began at age 10 when she made her screen debut on Barney & Friends. Her roles in hit Disney shows like Hannah Montana and Wizards of Waverly Place made her a star. 

She has starred in and produced the HBO Max cooking show Selena + Chef for four seasons. Her income from the series, which donates $10,000 per episode to charity, is undisclosed. 

As fans celebrate her 31st birthday this July, her net worth increases thanks to business ventures and investments. Today, we will analyze her impressive career and the fortune she has built over the last two decades.

Selena Gomez’s net worth

Gomez has built an impressively sizeable net worth of $800 million through her multifaceted career in entertainment. She gets income from acting, singing, producing, endorsements, and business ventures.

In music, Gomez has released multiple successful albums with her former band, Selena Gomez & The Scene, and as a solo artist. Her songs have sold millions of copies globally. Her single ‘Lose You To Love Me’ reached the very top of the Billboard Hot 100 chart 2019.

Selena Gomez in her pink crochet gown (Source: Daily Mail)

She also earns tens of millions from significant endorsement deals. She signed a $30 million deal with the design company Puma and is the face of Coach handbags. It’s estimated she makes $500k-$800k per sponsored Instagram post thanks to her 420+ million followers.

Beyond entertainment, Gomez is invested in business ventures as well. She founded her own cosmetics company, Rare Beauty, in 2020.

Although still in her thirties, Gomez is still growing her fortune. With continued success in her diverse career, she seems poised to become a billionaire like other pop stars, including Rihanna and Kylie Jenner. Her annual income varies greatly but has recently averaged around $20 million a year as her wealth has ballooned.

Selena Gomez’sGomez’s beauty line ”Rare Beauty”

Gomez founded her wildly successful makeup and skincare company, Rare Beauty, in September 2020. She wanted to create a brand that enhanced natural beauty rather than drastically altering appearances. 

This personal beauty philosophy likely stems from Gomez spending countless hours getting glammed up as a child star since age 7. Rare Beauty has exploded in popularity in just over two years thanks to its quality, affordable products that embrace natural beauty. 

The brand offers makeup staples like liquid blush, lip liner, and foundation with accessible price points, usually between $5-$30. Rare Beauty generated $100 million in revenue in its first year in 2020. It’s projected to hit $300 million in sales in 2023 – a threefold increase in just two years. 

Selena Gomez promoting her brand ‘Rare Beauty’ (Source: Byrdie)

Using standard valuation multiples for beauty brands, Rare Beauty is estimated to be worth at least $1.2 billion today. That makes the company by far Gomez’s most valuable asset and business endeavor, significantly contributing to her $800 million personal net worth.

On top of financial success, Rare Beauty also has a charitable arm. The brand donates 1% of all sales to the Rare Impact Fund, which supports mental health services in schools and organizations helping underserved communities.

The fund has raised over $5 million through consumer sales and high-profile fundraising events.

Gomez is a highly strategic and passionate businesswoman on top of her entertainment career. With Rare Beauty’s exponential growth showing no signs of slowing down, her net worth should continue rising dramatically in the coming years, thanks to the brand’s value.

Selena Gomez’sGomez’s brand endorsements and startup

In addition to her booming makeup company, Rare Beauty, Selena Gomez has secured several lucrative endorsement deals to boost her net worth further. 

She signed a multi-million dollar partnership with Pantene Hair Care. As mentioned, she became an ambassador for high fashion brands like Louis Vuitton and Coach. 

Similarly, Gomez helped Puma launch a Phenom sneaker line, and her branded merchandise capsules called SG x Puma. Between fashion collabs, appearing in ad campaigns, and sponsored social media posts, it’s estimated she earns up to $800k for a single Instagram post thanks to her unparalleled influence.

Selena Gomez during her sneakers campaign for Puma (Source: Reddit)

Beyond endorsement income, Gomez is also invested in building her business portfolio beyond entertainment and cosmetics. She co-founded Wondermind in 2021 – a mental health media platform focused on providing educational resources and ending stigma. 

She also launched Serendipity ice cream in 2020, highlighting her diverse entrepreneurial interests.  

Likewise, Gomez first began dabbling in production at just 20 years old. Her media company, July Moon, has produced Netflix’s hit series 13 Reasons Why. Having the business acumen and drive to sow seeds in startups and partnerships early on has provided alternative income streams to complement her acting and singing revenue.

Gomez is maximizing her fame and influence with over $800 million earned by age 30. Between smart investments, lucrative contracts with global brands, and buzzy new business ventures, her empire spans far beyond singing and acting alone. 

Selena Gomez and her acting roles

Gomez’s journey to fame and fortune began in acting. She landed her first gig on the children’s show Barney & Friends at just seven years old, working alongside fellow star-to-be Demi Lovato. Even as a kid, Gomez earned an estimated $3,000 per episode on Barney. 

Her big break came in 2007 when she was cast as sassy wizard Alex Russo on the Disney Channel mega-hit Wizards of Waverly Place. The role quickly made her a household name among tween and teen audiences. She earned around $30,000 for each Wizards episode, bringing home millions over the show’s run from 2007-2012.

After Disney, Gomez began taking on more mature acting roles in films ranging from the provocative Spring Breakers to the emotive The Fundamentals of Caring. She’s always been praised as a versatile performer. 

Recently, she has found major small-screen success again with Hulu’s Only Murders in the Building. She holds her own alongside legends Steve Martin and Martin Short, with the co-stars noting she’s a quick study of comedy.

Gomez also lends her voice to family films like Hotel Transylvania. And showing off her cooking chops, she hosts and produces the popular HBO Max series Selena + Chef, now in its fourth season. 

The acting work varies, but between TV production, animated films, and buzzy streaming hits, the now 31-year-old’s career continues to flourish.

She’s grown from a child performer to a brilliant, seasoned actress and producer able to select fulfilling projects carefully. With $800 million and counting to her name, the roles keep her creatively stimulated and financially secure.