Celebrity
Vlad and Niki Net Worth
Vlad and Niki have found global fame just at the age of 9 and 7 respectively.
Vlad and Niki are two young Russian-American brothers who have achieved incredible popularity on YouTube with their toy play videos. With over 72 million subscribers, their child-friendly content resonates with kids across the globe.
Vladislav (9) and Nikita (7) Vashketov entertain viewers by playing with toys, supported on camera by their parents. Due to the immense viewership of their content, they have amassed a significant fortune at their young ages.
Remarkably, these elementary school-aged siblings have built a vast online following and income source solely via YouTube. In this article, we analyze Vlad and Niki’s net worth and how these kids became global sensations.
Vlad and Niki’s net worth and YouTube career
With an estimated net worth between $90-$130 million, 9-year-old Vlad and 7-year-old Niki have built an incredible fortune through their massively popular YouTube channel.
Last year alone, they earned approximately $45-$60 million thanks to YouTube ad revenue and lucrative brand sponsorship deals.
The young Russian-American brothers started their channel “Vlad and Niki” in 2018, originally named “Vladik Toys.” Initially, Vlad created toy unboxing videos with his mother, Victoria. As the channel gained traction, Niki joined in on the fun.
Their channel now boasts over 72 million subscribers and over 55 billion views. The key to their monumental success stems from their contagious childlike joy and imagination.
Vlad pictured together with his younger brother Niki (Source: Toy World Magazine)
Their videos feature the energetic duo unboxing exciting new toys, constructing elaborate castles and race tracks out of colorful blocks, embarking on pretend adventures, and turning daily activities into fun.
These wholesome vlogs resonate with children worldwide. Thanks to their staggering viewership and kid-friendly brand, the siblings earn an estimated $312,000 per sponsored video.
In 2019, they were the highest-paid YouTubers based on a per-video basis. Their annual income from YouTube ads alone amounts to around $51 million.
Factoring in their lucrative merchandising deals and sponsorships, their total yearly earnings are likely substantially higher.
With their channels collectively amassing over 130 billion views and 220 million subscribers, Vlad and Niki’s net worth will likely continue rising exponentially.
Though still elementary school-aged, the brothers have already achieved financial success beyond most adults’ wildest dreams.
Vlad and Niki’s deal with Haven Global
In 2019, brothers Vlad and Niki signed a deal with Haven Global, an Australian licensing agency. This strategic partnership provided the means to substantially expand the budding young YouTube stars’ brand globally.
Haven Global specializes in transforming digital kid influencers into multimedia empires. When inking the representation accord, the brother’s flagship YouTube channel boasted over 27.7 million subscribers and 11.5 billion video views.
Propelled by their comedic shorts featuring animation and live-action, the Russian-American siblings had cultivated an enormously popular kid-centric channel since their 2018 launch.
Per the multi-year Haven deal, the duo granted the agency international oversight of their IP. In return, Haven would extend the brand into new content formats, merchandise, mobile gaming, and more.
The sibling’s father, Sergey Vashketov, heralded the deal for enabling global brand growth and allowing wider audiences to connect with his sons’ uniquely heartwarming content.
For Haven, the collaboration promised to progress similarly to past smash-hit kid influencer deals – like the brokerage of a nickelodeon agreement for YouTube toy reviewer CKN Toys.
Ultimately, by aligning with an experienced digital agency, Vlad and Niki aimed to evolve their viral online popularity into a diversified international entertainment and merchandise empire.
Vlad and Niki have their toy line
Capitalizing on their popularity among children, YouTube superstars Vlad and Niki launched an official toy line in 2021 through partnerships with significant toy companies ZURU Toys and Playmates Toys.
The licensing deals have allowed the young brothers to see their brand come to life in the form of creative, imaginative toys being sold globally.
Playmates Toys, a leading Hong Kong-based toy manufacturer founded in 1966, collaborated closely with the family to produce on-brand products that capture the brother’s sense of fun and adventure.
The toy line features diversity across price points – ranging from $9 figurines to a $40 rocket ship play set. Fans can also buy Microphone Morphers, Magic Watches, race cars, firetrucks, and more featuring themes from the duo’s beloved YouTube content.
Vlad and Niki with the toys from their own line (Source: The Mommy Avenger)
Additionally, a Superhero Surprise toy box encapsulates the unboxing experience, which drives engagement on Vlad and Niki’s channels.
Kids can unbox this $30 toy to reveal superhero masks, capes, dinosaur figures, slime eggs, comics, stickers, and other themed surprises straight out of Vlad and Niki’s vibrant imagination.
According to the boys’ father, each toy item authentically integrates his young sons’ creativity and spirit. Major retailers like Walmart, Target, and Amazon have stocked the eye-catching Vlad and Niki toy range on their shelves and websites.
Additionally, the family sells their merch directly through their e-commerce store.
Through these high-profile licensing arrangements, Vlad and Niki have successfully leveraged their influencer fame into branded toy products that capture their channel’s essence.
The deals provide a revenue stream while allowing new merchandise collectibles to delight their loyal fanbase. Given the global demand, the burgeoning business moguls will likely expand their commercial empire across many future platforms.
Vlad and Nicki are not the only siblings in the Vashketov family
While Vlad and Niki are the famous YouTube stars of the family, there are actually four Vashketov children in total.
The family includes 9-year-old Vladislav (Vlad) and 7-year-old Nikita (Niki), including younger siblings Christian Sergey, born in September 2019, and their sister Alice.
Vlad and Niki were both born after their parents, Russian immigrants Victoria and Sergey, had settled in Miami, Florida. Vlad came first on February 26, 2013, followed by Niki on June 4, 2015.
Outside their YouTube antics, Vlad enjoys activities like soccer, kickboxing, and competitive athletics. Niki embraces travel, drawing, singing, dancing, and other creative pursuits.
Despite their differing personalities, their mother notes that the brothers relish their roles as elder siblings. When baby Christian arrived, his brothers eagerly helped out around the house and with childcare duties.
Now, Vlad helps prepare the nursery for their new sibling, Alice, alongside his father, Sergey. While Vlad and Niki undoubtedly lead the family’s fame, it’s clear Vlad, Niki, Christian, and Alice enjoy a loving upbringing.
Their videos highlight the tight-knit bond between the two older brothers and the support and enthusiasm for their younger siblings they receive from their doting parents.